SokoJob announces a social initiative offering free recruitment support to universities, schools, NGOs, and community projects across Ghana.

Finding a job today can feel discouraging, especially when you are qualified but not getting interview invitations. Many candidates experience silence despite meeting all the requirements. The reality is that the hiring process has changed, and understanding how recruiters evaluate applications is key to improving your results. This guide explains what really happens behind the scenes and how you can position yourself more effectively in today’s competitive job market.

Artificial intelligence is already changing how companies hire. Tasks that once took weeks — screening résumés, writing job descriptions, coordinating interviews — can now be done in minutes. AI helps employers focus on the most relevant candidates and reduces routine work, but it cannot replace human judgment, motivation, or cultural fit. At SokoJob, we use AI-powered tools to make hiring faster and smarter, while keeping real human communication and decision-making at the core of the process.

Yesterday I attended an HR conference organized by HR Focus Magazine. It was an exciting time yet full of lessons. One of the major things that stood out was challenges people face working with Generation Z, Gen Zs for short, and how HR professionals can help mitigate the challenges this may pose in the work place. There are four known Generations, each generation has its unique strengths and values, and understanding these differences can foster better collaboration and communication in a multigenerational office.

In today's fast-paced and ever-changing business environment, especially in the context of Africa, there are certain skills that are essential for achieving professional success. These competencies not only help individuals thrive within their careers but also contribute to overall organizational growth and development. To gain a deeper understanding of these key abilities, let's explore several modern concepts that have become increasingly relevant: BANI, VUCA, TACI, and SHIVA.

When you are job hunting, your resume may get you in the door, but it is often the qualities beyond your skills that can really make you memorable. Showcasing your personality isn't just a nice-to-have, it can actually be a game-changer, helping you to make a genuine connection with potential employers. These are some ways to go beyond the resume and let who you are shine through.